Promotional videos for Palau Solità i Plegamans City Council
CUSTOMER: Palau Solità i Plegamans
AGENCY: La Chincheta
LOCATION: Palau Solità i Plegamans
DATE: November 2020
Promotional videos made for the Palau Solità i Plegamans Town Council and the town's youth association.
The aim was to raise awareness among the population about young people's responsibility and concern regarding COVID-19.
Each of the videos references a television series with aesthetics that are recognizable among young people, to present the different problems that young people face in the current health emergency.
These promotional videos are a response to all those campaigns that criminalized young people. In particular, those videos that blamed them for the spread of the virus due to a lack of responsibility and failure to comply with protocols.