Less is more, but "less" does not mean fast and bad.

It is as important to be constant with communications as it is to achieve a solid brand image through attractive videos with a defined aesthetic. You don't need very long videos either, on the contrary, shorter content, less than 3 minutes, is increasingly consumed.

But don't relax, this doesn't mean that because it's a short video "anything goes" and that it can be recorded, for example, by the intern with his or her cell phone camera. We don't deny that it can look good! We don't want to question your cinematographic talent, but maybe it's better to dedicate your time to what you do best: your business. We'll take care of the video.

It is essential to differentiate yourself from the competition by generating professional audiovisual content that generates trust. How many times have you stopped watching a video because it had bad sound, bad lighting or was simply poorly recorded? An amateur video only works in certain circumstances, as in the case of unboxings, where its effectiveness is proven.